During a time where people will go the distance if it means they’ll spend less on gas, there is a booming new industry of energy drinks that sells for twenty times more than Coca-Cola – the energy shot.
An increasing amount of people are dropping their $3 coffee, and instead purchasing $3 2-oz shots of energy liquid – and most of them taste repulsive.
The demand for energy shots is expected to double this year, reaching $700 mil in sales – and Living Essentials will likely be responsible for over 80% of those sales, as they created the original product – the 5 Hour shot.
Many companies are attempting to capture the energy shot market – similar energy shots like 6 Hour, 7 Hour, and 8 Hour Energy are attempting to break into this growing new industry with their own products.
Though it sounds similar, 8 Hour Energy has raised the bar a little higher for the competition. Aside from caffeine, it includes Acai, Gogi, and Tahitian Noni – three popular berries known for their dietary and energizing properties. These berries are normally only available at high-end health stores at upwards of $40 a bottle!
Aside from the health-benefits, The Mr Energy 8 Hour Energy shot contains no calories or carbs, and it tastes great!
“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the 10 top fitness trainers in the world.
In a blind taste test of college students at the University of Florida, 9 out of 10 preferred the taste of 8 Hour over any other energy shot. Other groups were given samples of the Mr Energy 8 Hour Energy shot, and returned with overwhelmingly positive reviews.
“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” said Troy Smith – a Finance major.
“Mr Energy 8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox, a grad student in the UF School of Dentistry.
Despite the massive 60 million dollar advertising budget of 5 Hour Energy, Bhelliom Enterprises, the creator of 8 Hour Energy, is confident that their product is superior. “The ingredients speak for themselves,” says Casey McCarthy, CEO of Bhelliom Enterprises.
